NovusMarc
Talk to us about a U.S. First Read

Europe makes it. We make it work in America.

Start small in the U.S. Prove it sells. Then scale.

We help European manufacturers of building and home products do all three. We advise and build the plan with you. Partners we trust implement what is outside our scope, under your own agreement with them.

In America, they do not call you. They look for your spec and your price. If it is not there, they buy from someone whose is.

The first step is a 30-minute call. Tell us where you stand with the U.S., and we will give you a clear answer on whether a U.S. First Read makes sense. No deck, no pitch.

Explore how we might work together

For makers, distributors, and partners weighing a U.S. move or a collaboration. No brief required. Send a note and we will find the shape of it.

Channels
Big-box retail, contractors and builders, distributors and dealers, the design trade, hospitality and online
Offices
Tampa and Valencia, working European and U.S. hours
Team
In-house recruiting team through Loom Haven Advisors
Network
Partner firms, and sales agents and reps across North America
These things break each other
  • Your price file fails because of your freight.
  • Your distributor goes quiet because nobody was trained to service the account.
  • Your U.S. leader misses the number because the model they were given could not produce it.

We read the commercial side and the people side together, because each one moves the other. Fix one on its own and you pay to fix the wrong thing.

What actually goes wrong

They are not comparing your product. They are comparing the cost of doing business with you.

A U.S. buyer is not comparing your product. They are comparing the cost of doing business with you.

Owners often hear that the U.S. starts with a warehouse, a container of stock and a big-box listing. That is a large bet before you know what sells. Big chains come later, when you are ready to win their product review and serve the account.

We start where the risk is low: one region, one channel and a named list of target customers. We set a price that still works after shipping, duties and dealer terms. We plan the service your first buyers expect: a reliable lead time, a U.S. contact and clear returns. This often runs through a third-party warehouse, not your own. Then we scale what works.

Read the market

Test the opportunity, the channel and the customer economics against how the U.S. actually buys, rather than how it is assumed to buy from Europe.

Read the people

Who is carrying the United States, what they were given to carry it with, and whether anyone is coming up behind them. This is where most entries are decided.

Make the call

State what should change, what should not change and what the business does next.

Your U.S. leader may be doing everything asked of them inside a model that cannot produce the number.

Local, on both ends

We are in Europe, and we will come to you.

We work from Tampa and Valencia, and we know the U.S. channel from the inside. We can sit in your U.S. buyer's meeting and walk your factory floor in the same month.

Buyable, not just visible

Being in the U.S. market is not having a website Americans can find. It is having one they can buy from. Two people have to be able to move without emailing Europe and waiting three days.

The people who specify you

Architects, designers, contractors

They need imperial drawings, BIM and Revit files, cut sheets, and submittal packages. Without them, you never make the spec.

The people who buy you

Dealers, builders, homeowners

They need U.S. pricing, lead times, and a real way to get a quote or place an order.

If an architect cannot pull your spec, a dealer cannot see your price, and a customer cannot order, you are not in the U.S. market. You are just visible in it. That gap is what we close.

You do not need all of America

The U.S. is the largest consumer market on earth. You do not need much of it. A narrow slice, worked properly, is real money, and chasing the whole thing is how European manufacturers burn a year and a budget getting nowhere.

We identify the avenue where your product has the strongest commercial case, and we make it work:

  • Advice
    • Where to start: the market, the channel and the region
    • A target list of U.S. companies and the buyers inside them, built from U.S. business data
    • A U.S. price that still works after shipping, duties and terms
    • Product fit and positioning: specs, packaging, certifications, and how your product looks on the shelf and online
    • Trade shows, store walks and buyer meetings, with us in the room
    • Sales strategy, processes and training for your team
    • Clear checkpoints to add a market, a channel or a hire. You make the call.
  • Systems · built by partner firms we trust, under your own agreement with them. We set the U.S. requirements and check the work.
    • A CRM, so your team tracks every lead and account
    • Ordering and U.S. pricing your customers can buy from easily
    • The product data and spec sheets U.S. buyers and architects ask for
  • People · through Loom Haven Advisors, a NovusMarc company, under a separate agreement
    • Once sales start, the people to run and grow them
    • Your first U.S. hire, at the right level
    • Salespeople and sales leaders already winning where they are
    • Sales agents and reps, or support for the representation you already have

A small share of the U.S. market is still real money. We recommend a move only when the numbers work.

Three ways in

A U.S. First Read is the usual place to start. Success looks like first orders, reorders and a margin that holds. You decide at each checkpoint.

U.S. First Read

When
before you commit money or people
Time
7 to 10 business days
Fee
fixed

Start here. After a one-hour intake call, we review your product, market, price and channels against what a U.S. buyer looks for. You receive a written report with a clear recommendation (go now, wait, or no), the target market and channels, where to start, who should lead it, and a SWOT, then a 90-minute call to work through it.

Talk to us about a U.S. First Read

Advisory Session

When
you have a specific question, or want a second opinion
Time
90 minutes to a full day, at your offices or by video
Fee
fixed

At any checkpoint, we work through one decision with you: a channel, a price, a distributor or a hire.

See the Advisory Session

U.S. Advisor

When
your U.S. team is in place or getting started
Time
month to month
Fee
fixed monthly

While you prove it sells and then scale, your team does the work and we stay alongside ownership month to month: working through each decision, introducing the partners the plan depends on and adjusting the commercial model as the business develops.

See the U.S. Advisor

Not sure we are the right fit? Take the three-minute Fit Check →

Loom Haven Advisors, a NovusMarc company
Loom Haven
loomhaven.com ↗

Hunters who find hunters.

The best person out there, not the best person that applied.

Sales search and executive sales recruiting for building and home products, on both sides of the Atlantic. You can hire Loom Haven for a search without ever speaking to NovusMarc.

Your first U.S. hire, and the team after it.

The country manager, sales leader or national accounts person who carries the U.S. plan, then the field sales, territory representatives and agents to grow it. Hunted from people already winning in your channel.

Across the Atlantic, either way.

A U.S. hire for a European maker's American launch, or a Europe-based hire for a U.S. company. One search team working European and U.S. hours from Tampa and Valencia, mapping both markets from the same desk.

U.S. dealers, distributors and manufacturers.

The salespeople and sales leaders who own contractor, dealer and big-box relationships. One seat or a whole desk, from chief revenue officer to commission-only agents, found by a team led by AJ Marcoz, who hired, ran and bought from them.

Every placement carries a 90-day replacement guarantee.

Start a search with Loom Haven ↗
Who this is for

For European manufacturers of building and home products weighing a U.S. move, from first entry to the next stage of growth. We know retail, contractors and builders, and distribution from the inside. If you want a clear, honest view before you commit budget or people, start here.

One that is not a logo

A European manufacturer entered the United States after the post-COVID demand boom, and several years in, demand and growth were still below what ownership expected.

The constraint was not sales effort. The level of the leadership seat, the resourcing behind it, and the way American customers expect to specify and buy had all been underestimated.

The U.S. operation was rebuilt around the level of leadership the market actually required, with self-service purchasing and an RFP path for the complex projects that still need a person, rather than more pressure applied to the sales team.

Client names stay confidential. The situations and the decisions do not.

Discretion

Nobody needs to know we are talking. This work usually starts because something in America is not going well, and that is not a thing a family business wants discussed.

Who
The record

Our work sits where European makers meet the U.S. channel: big-box retail, distribution to contractors and builders, and the people who lead them. Categories: building materials, home products, kitchen and bath, furniture, lighting, tile and stone, décor and textiles.

AJ Marcoz
Managing Director

I spent about twenty years inside the largest U.S. home-improvement company, on the side that decides what gets stocked and what gets cut. I ran a commercial Pro business of $750M+ and led HR for a North American business. That is where I learned how American buyers judge a supplier and where European expansion plans come apart.

In the work itself, I walk stores, sit in buyer meetings and train your team, with you directing it.

Alongside me: the Loom Haven search team, and established partner firms for the work NovusMarc does not do.

Europe and America. WhatsApp is usually fastest.

AJ Marcoz, Managing Director
AJ Marcoz · Managing Director
For partners and associations

The few where your members and our work genuinely overlap.

Some of our best conversations are with trade bodies and buying groups whose members already ask the questions we answer. For European makers, we give your members a clear, honest view of the U.S. from the buyer's side. For U.S. dealers, we help protect what consolidators cannot copy: your people and your relationships. We can also speak at member events on how U.S. buyers choose suppliers.

We never ask for your membership list, and we work for one side of any deal, never both. We choose our partnerships with care. If that fits your association, let us talk.

Write to me.

Bring your U.S. numbers, or just your product and your question. If we are not the right firm for it, we will say so, and we usually know who is.

Next step: we reply and set a 30-minute call inside your working day.

I read every note myself. AJ Marcoz, Managing Director

Talk to us about a U.S. First Read
Direct: contact@novusmarc.com